Project Description

Project Brief

The Northern Angler is a fly fishing shop in beautiful downtown Traverse City, Michigan. Shop owner, Brian Pitser, was in need of a fresher, newer look for his online presence. The project consisted of a complete design overhaul, transferring to the WordPress platform, development of a brand new online store, and integration with third-party point-of-sale systems.

Visual A

Visual B

Conceptual Design Samples

Skills Needed

The Northern Angler project was a test of product knowledge, requiring not only expertise in UI and UX development for an online store, but also a background in the world of fly fishing. By understanding the sport on an intimate level, an effective design was created in less time with a lower budget.

Project Planning 98%
Web Design 92%
Web Development 96%
E-Commerce 98%

How are they Active?

Stepping into the fly shop, there is an immediate sense of passion. The shop staff are all experts in their field and open up the world of fly fishing to people of all ages and skill level. These people care. Being a part of the outdoor industry, The Northern Angler Fly Shop is not only active in their passions, but they bring people closer to the outdoors and Northern Michigan fisheries.

Strong Online Presence

With a new design and a fresh look, The Northern Angler is well on its way to dominating the fly fishing world in Northern Michigan.

Excellent Results

With a user-friendly interface, the brand new online store has generated more sales, brought more customer engagement, and increased site traffic.